Many of those who chose to stay inside that weekend had seen the birth of Pebbles Flintstone on the Friday night broadcast of the popular ABC prime-time cartoon show, The Flintstones, on Channel 7 (then known as WBKB before becoming WLS in 1968). Saturday night on Channel 7 started with the cartoon show Beany and Cecil at 7:00, followed by the cowboy series The Roy Rogers and Dale Evans Show at 7:30 and the sitcom Mr. Smith Goes To Washington at 8:30. But by 9:00 pm, many youngsters had seen enough TV, having no desire to watch The Lawrence Welk Show, a musical variety program hosted by bandleader/accordionist Lawrence Welk. It was time to listen to radio station WLS and the Dick Biondi Show.
That evening, Biondi was spinning several recently-released discs. The tape opens with Gene Pitney’s Mecca, a pop tune with a middle eastern sound. Pitney had scored a handful of hits in 1962, including Town Without Pity (#13), (The Man Who Shot) Liberty Valance (#4) and Only Love Can Break A Heart (#2). His previous release, Half Heaven Half Heartache, had recently peaked at #12, so program directors were willing to add Pitney’s “East Meets West” to their play lists before it had entered the charts.
Dick Biondi introduces the Beatles on WLS, February 23, 1963. [ LISTEN ].
Listening to the four songs on the tape from that evening shows how different the Beatles sounded when compared to other songs of the day. It might also explain why some America program directors and radio listeners overlooked the Beatles the first time around.
After a commercial trailer for Alfred Hitchcock’s latest film, The Birds, Biondi played another new record, Steve Lawrence’s Don’t Be Afraid Little Darlin’. Lawrence was a pop singer married to singer Eydie Gorme, who was currently on the charts with Blame It On The Bossa Nova. Lawrence had four top ten hits from 1957–1961, and his latest record was sure to get attention because he was just coming off of the number one single, Go Away Little Girl. As Lawrence’s pretty ballad comes to a close, Biondi excitedly jumps in to introduce the next new platter as “The Beatles and Please Please Me.”
The Beatles first American single is followed by a record that had just entered The Billboard Hot 100 the week before, Johnny Cymbal’s Mr. Bass Man, a novelty tune featuring Ronnie Bright of the Valentines doing the bass vocal lines. (Cymbal would later strike it big with a #11 hit, the bubble gum music classic Cinnamon, released under the name Derek.)
A couple of weeks later, Please Please Me by the Beatles would peak at number 35 on the WLS Silver Dollar Survey (right). The other new songs would also make the local chart. Nationally it was a different story. While Billboard charted Mecca at #12, Don’t Be Afraid Little Darlin’ at #26 and Mr. Bass Man at #16, it ignored Please Please Me altogether. (For those looking for hidden meanings that aren’t there, Gene Pitney’s song was about Mecca the city, not Macca the Beatle, and Mr. Bass Man was about bass vocalists, not bass players like McCartney.)
This is just one documented account of the Beatles official debut on American airwaves. There are others, including Dick Williams at CFPL in Canada, who is widely credited as being the first DJ in North America to play a Beatles record.
Some materials found on this page were originally published by the following: Beatle Net