United Broadcasting sold WHK in 1958 to Metropolitan Broadcasting Corporation, which became Metromedia two years later. The new owners soon adopted a rock and roll Top 40 format. Morning man Ernie Anderson was let go because he did not fit into the new format. Ironically, Anderson would later find local fame with his Ghoulardi character that would have been ideally suited as an early rock disk jockey.
Mad Daddy
Pete "Mad Daddy" Myers, another early iconic rock DJ, was lured away from rival WJW for a successful stint in WHK's early rock-and-roll years, before he left for New York.By the early 1960s WHK was Top 40 powerhouse, adopting the slogan "Color Radio" and "Color Channel 14." The station soared with fast-talking deejays like Johnny Holliday, who broadcast from "the glass cage" at 5000 Euclid, and dubbed the station's echo-chamber reverberation its "stratophonic sound." The "Action Central" newsroom included young reporters Tim Taylor and Dave Buckel.
When The Beatles made one of their North American tours in 1964, WHK outmaneuvered rival KYW-AM to sponsor the Beatles appearance at Cleveland Public Auditorium on September 15, 1964. The station offered free tickets to listeners with an on-air promotion; the winners were selected in what is believed to be the first automated audience selection. Those receiving tickets were selected by an IBM computer. In the mid-1960s, the WHK DJs adopted the name the "Good Guys" and included Joe Mayer. On the cover of The Beatles’ Sgt. Pepper album, a doll wears a sweater emblazoned with "Welcome The Rolling Stones" and "Good Guys", a possible reference to the WHK DJs.
Late in 1967, WHK stopped rocking to become "The Good Life Station," with easy-listening music and phone-in shows aimed at older listeners. Possibly the biggest reason for the format change at WHK, was the pressure put on the station by newcomer WIXY, an AM station at 1260 which started playing top 40 music in 1966.
In 1968 the FCC mandated that FM sister stations could no longer duplicate their AM sister's programming, and WHK-FM adopted a new progressive rock sound, one of a handful of commercial stations in the country to try that format. The callsign of WHK-FM was changed to WMMS on September 28, 1968.
From 1968 through 1984, WHK was the flagship station of the Cleveland Browns radio network. Gib Shanley provided play-by-play commentary for the majority of the Browns' run at WHK; he was succeeded by Nev Chandler. Color commentary duties were first held by Jim Graner, then Jim Mueller, and finally Doug Dieken, who continues in that position to this day.
Metromedia sold WHK and WMMS in 1972 to Malrite Broadcasting of Ohio (later Malrite Communications), and Malrite moved its headquarters to Cleveland. WHK dropped the beautiful music and tried a modified Top 40 format briefly again in 1973, called Cover Hits and developed by consultant Mike Joseph. The station ended up settling on a country music format in 1974 featuring controversial morning show talk host Gary Dee and famed Cleveland disk jockey Joe Finan as the "housewife's friend" from 10 am to 2 pm, until the eventual format change in '84.
Another notorious personality, Don Imus, also returned to Cleveland in 1978 to do afternoon drive on WHK- one of the few times that he would ever host a non-morning drive position in his entire career. Imus had previously had a morning show on WGAR (AM) for 1½ years, ending in 1971, and lasted at WHK until September 1979 when he returned to WNBC in New York.
On February 14, 1977, WHK and WMMS moved their studios from 5000 Euclid Avenue to the Statler Office Tower near Playhouse Square. WGAR (AM), which signed on there in December 1930, had moved to the suburbs at their transmitter site in Broadview Heights.
Metromedia sold WHK and WMMS in 1972 to Malrite Broadcasting of Ohio (later Malrite Communications), and Malrite moved its headquarters to Cleveland. WHK dropped the beautiful music and tried a modified Top 40 format briefly again in 1973, called Cover Hits and developed by consultant Mike Joseph. The station ended up settling on a country music format in 1974 featuring controversial morning show talk host Gary Dee and famed Cleveland disk jockey Joe Finan as the "housewife's friend" from 10 am to 2 pm, until the eventual format change in '84.
Another notorious personality, Don Imus, also returned to Cleveland in 1978 to do afternoon drive on WHK- one of the few times that he would ever host a non-morning drive position in his entire career. Imus had previously had a morning show on WGAR (AM) for 1½ years, ending in 1971, and lasted at WHK until September 1979 when he returned to WNBC in New York.
Seeking to recapture its past glory again, WHK returned to a nostalgic 1950's and 60s Top 40s music on April 24, 1984 using the designation from their dial position 1420 AM...making it "14K WHK Solid Gold", becoming the first "oldies" totally formatted station in Cleveland, Ohio.
Unable to service its growing debt, Malrite exited the radio business by selling off all their stations to Shamrock Broadcasting (Roy Disney's family-owned broadcasting company) in 1993. Shamrock in turn spun off WHK and WMMS to OmniAmerica, headed by former Malrite executive Carl Hirsch, on April 1994. Shortly thereafter, on May 16, 1994, WHK adopted a sports talk format featuring Tom Bush, Les Levine, Tony Rizzo and Pat McCabe, and dubbed itself "The Sports Voice of the Fan."
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