There was no rotation schedule to follow, and the only rules were those laid down by the FCC regarding profanity and station identification - everything else was up to the DJ. With no stylistic boundaries, programming was as diverse and unique as the personalities behind the mic. Freeform DJs shared a loose ideology, a sense of spontaneity, and a desire to expose lesser-known artists and songs. Some engaged in conversations with the listeners, drawing them into the development of the program, even entertaining live call-ins.
Many leaned a bit on the radical or liberal side of the spectrum; however, aside from occasional Vietnam-era sentiments, most hosts rarely were overtly political. Looking back through eyes filtered by today's commercial radio landscape, this concept was and still is revolutionary, especially when one considers that freeform exists in direct opposition to commercial radios stricter control over programming.
By the late ’60s, freeform programming was more common on FM bands in the larger markets, eventually becoming the medium and style of choice to tap into an ever-expanding youth culture. Sharing ideals such as diversity, freedom, and perhaps even a slight tinge of radicalism, freeform radio is easily thought of as a product of the ’60s.
Below is an index of freeform stations that appear on the pages of Trax & Grooves:
Once upon a time there was a radio station like no other. For more than a decade starting in 1968, The JIVE 95, led by its patriarch Tom Donahue, fueled the flames of creative freedom... [ KSAN ] | Under Leon Crosby's ownership, the station began operating in multiplex stereo and the call letters were changed to KMPX (for "MultiPleX")... [ KMPX ] | On October 20, 1968, 93.3 first signed on the air as the sister station to 1510 AM (now KFNN). Originally, the station was KMND... [ KDKB ] | ||
The original WOR-FM disc jockeys were Scott Muni (formerly of WABC and WMCA), Murray “the K” Kaufman (formerly of WINS), Rosko (Bill Mercer) and Johnny Michaels. Even though the format began on... [ WOR-FM ] | WNEW-FM is best remembered for one of its previous incarnations, a progressive rock radio format that began in 1967 and lasted... [ WNEW-FM ] | KFML-FM was a top-rated radio station in Denver Colordo, from 1971-1973. KFML was a pioneer "Free Form", or "Underground" station, following in the footsteps... [ KFML ] | ||
KMET was a Los Angeles FM radio station nicknamed "The Mighty Met", was a pioneer of the "underground" progressive rock format.... [ KMET-FM ] | KQRS started experimenting with freeform rock in the late night hours with George Donaldson Fisher as DJ. This became very popular with college age listeners..[ KQRS ] | Before the mid-1960s, the station played classical music exclusively. The call letters stood for the Boston Concert Network..[ WBCN-FM ] | ||
If you listened to FM radio from the late-1960s through the 1970s, chances are you remember those legendary calls today.... [ WABX ] | The station called itself "The Lady of FM," and had a classical music format. For a time all announcers... [ KSHE ] |
The documentary includes or talks about Larry Miller, Bob Fass, Shadoe Stevens, Tom Donahue, Howard Hesseman, Russ Solomon (Tower Records) and musicians such as Al Kooper, Marty Balin, Todd Rundgren, Taj Mahal, Elvin Bishop and Jack Casady to name a few.