He promoted dances and shows in the barrio and was important in the growth of the city's Eastside Sound.
He also brought to East Los Angeles groups like Them, Sonny and Cher, The Righteous Brothers and Dusty Springfield, acts that may otherwise have not been accessible to Mexican-American audiences. He was on KRKD, 1951–55; KWKW, 1954; KALI; KGFJ, 1955; KBLA, 1965; KRKD, 1965–66; KRTH, 1975; XPRS, 1981–82; KRLA, 1983–98; KRTH, 1998-2002. He hosted an oldies show on KRLA and for a time, a dance program, "The Huggie Boy Show", which aired weekly on KWHY channel 22. His popularity continued to increase long after the show went off the air.
Huggy Boy's show on KRLA brought a lot of rare oldies to the airwaves from 1983 until KRLA's end in 1998.
Perhaps most interestingly is Huggy Boy and his unique, rare music collection was turned on to a whole new generation of listeners, and record collectors. Huggy Boy's show on KRLA in the 80s and 90s was a fun show that stood out amid the increasingly corporate sounds of commercial radio. One of the charms of Huggy Boy's show was he sometimes did not always have that perfect broadcast voice, or sometimes he stepped over the vocals while talking up a record.
Sometimes between the songs there would be some rambling, and sometimes Huggy Boy had fun with the whole request and dedication thing.
Following the Telecommunications Act of 1996, which profoundly deregulated how many radio and television stations one corporation can own, CBS ended up buying KRLA in 1998. CBS also owned K-Earth 101, which was also an oldies station. Likely in the name of avoiding any potential competition, even though KRLA was very much an "Eastside Sound" oldies station as opposed to K-Earth, which was a general oldies station, CBS ended the oldies format on KRLA turning 1110 AM into a talk station. While some people were out of a job, as is the nature of broadcasting, Huggy Boy was, to the genuine surprise to many in the industry, given a nightly spot on 101.1 FM, which is a very coveted position in L.A. radio.
Dick blew through most of the major radio stations in the L.A. area finishing with this gig here on K-Earth 101 on December 4, 1998. [ LISTEN ] (15:11)
While it was a very generous gesture on CBS' and KRTH's part, The Huggy Boy Show on K-Earth was not quite the same, to say the least. In 1998, as it is now, K-Earth had a very highly restrictive oldies playlist, and Huggy Boy was only able to play one tune from his unique oldies collection only once a hour. As listeners to the radio station at 101.1 FM know, K-Earth is a very tightly run on-air operation, which for Huggy Boy meant his sometimes fun rambling between the music, or during requests and dedications, was greatly limited.[5]Hugg's influence was noted on Lighter Shade of Brown's record "Huggy Boy Show." and The Blasters’ classic "Border Radio" was inspired by Hugg’s dedication show on XPRS.
Hugg passed away on August 30, 2006 at the age of 78.