In 1956 he left KORN for a newscaster job at KMA, Shenandoah, Iowa before moving on to a disc jockey job at KOIL, Omaha, Nebraska. One day, the DJ that was working with Gary, left in the middle of his show, and no one was there but Gary. He was left with six turntables, two magnacorder machines, and three remaining hours of the show to fill. His days as a newsman were over, and his disc jockey career had begun.
He also worked in Dallas, New Orleans, St. Louis, and at KIMN in Denver before relocating to California in 1959, working at KROY in Sacramento and KEWB in Oakland before finally settling in Los Angeles.
A gifted punster, Owens became known for his surrealistic humor. Among his trademarks were daily appearances by The Story Lady (played by Joan Gerber); the Rumor of the Day; myriad varieties of "The Nurney Song"; and the introduction of the nonsense word "insegrevious," which was briefly included in the Funk & Wagnalls Dictionary.
His regular on-air radio terms included "krenellemuffin," as in "We'll be back in just a krenellemuffin." Gary always credited his radio engineer at the end of his broadcast: "I'd like to thank my engineer, Wayne Doo, for creebling at the turntables" (referring to KMPC engineer Wayne DuBois). He also created the previously non-existent colors "veister" and "krelb".
In the early 1960s, like punster-TV star comic colleagues Ernie Kovacs, Steve Allen, and Jonathan Winters, Gary Owens created a few comic characters of his own, such as the gruff old man Earl C. Festoon and his wife Phoebe Festoon, the stuffy old businessman Endocrine J. Sternwallow, and the goofy good ol' boy, Merle Clyde Gumpf. Another character was crotchety old cantankerous Mergenthaler Waisleywillow.
Owens also did amusing radio promotions, such as sending in for "Yours," which turned out to be a postcard from him at the radio station which simply said "Yours" on it; autographed pictures of the Harbor Freeway in Los Angeles; and his famous "Moo Cow Report," in which Gary and his character Earl C. Festoon would describe where cows were moving inbound on the crowded freeways of L.A.
During this time Owens was also known as "Superbeard," because like his contemporary radio icon Wolfman Jack, he sported a goatee-beard, Hawaiian shirts, baggy Bermuda shorts, and his 1941 wide necktie with a hula girl on it.
During this period, Owens became more widely known as the voice of the eponymous television cartoon characters in Roger Ramjet and Space Ghost, the excitable narrator/announcer from The Perils of Penelope Pitstop.
Perhaps the most well-known, was the hand-on-the-ear announcer in the booth on Rowan & Martin's Laugh-In, while continuing his show on KMPC. He also hosted its daily game show spin-off, Letters to Laugh-In, during its brief run in 1969.
Capitalizing on Owens' "Laugh-In" fame, Mel Blanc Audiomedia, an audio production company based in Beverly Hills, California, developed and marketed "The Gary Owens Special Report," a 260-episode package of syndicated radio comedy shows.
Owens appeared in many series for Walt Disney, and did over 30,000 commercials. He was also a guest star on The Munsters, I Dream of Jeannie, and McHale's Navy.
During the late 1960s, when the films of 1930s comedians such as the Marx Brothers, W. C. Fields and Mae West were finding a new audience, Owens narrated phonograph records containing sound clips from the films. He appeared as the racing correspondent in Disney's The Love Bug (1968).
In 1973, Owens wrote The (What to Do While You're Holding the) Phone Book (ISBN 0-87477-015-7), a comedic look at the history of the telephone.
On the album Uptown Rulers, Owens can be heard on the first track introducing New Orleans funk band, The Meters. The live recording took place on March 24, 1975 at Paul and Linda McCartney's release party for the Venus And Mars album held aboard the Queen Mary.
Owens did the humorous news blurbs that are interspersed throughout the 1975 film The Prisoner of Second Avenue.
In 1976-77, he hosted the first season of the nighttime version of The Gong Show; he was replaced by the show's creator, Chuck Barris. The same year Owens became the voice of a new cartoon character, the Blue Falcon, a character who fought crime in fictional Big City with the "help" of his clumsy sidekick, Dynomutt, also known as Dynomutt, Dog Wonder.
The series was a parody of Batman, specifically the live-action version starring Adam West.
It was not uncommon to see the Blue Falcon use various "falcon gadgets," much like Batman used various "Bat-Equipment" items. The falcon belt was used in a similar fashion to Batman's utility belt with an endless supply of weapons and other devices.
Owens would provide the voice of the Blue Falcon from 1976 through 1977 in 20 half-hour episodes. The 1977 episodes were broken into two parts that ran 11 minutes each — 16 episodes in 1976 and 4 episodes in 1977.
Also, he narrated Yogi's Space Race in 1978 and announced for Disney's Wonderful World, starting in 1979.
Owens received a Hollywood Walk of Fame Star in 1980, between those of Walt Disney and Betty White.
On August 30, 1983, Owens emceed the unveiling ceremony for the Hollywood Walk of Fame Star for The Three Stooges. Owens, a long-time friend of the Stooges, had been a major driving force in helping the Stooges get the Star. The ceremony was featured on Entertainment Tonight.
In the 1980s, he announced on jazz radio station KKJZ (then KKGO-FM) in Westwood, Los Angeles, California.
On the weekend of September 12–13, 1981, Owens substituted for his old KEWB station partner Casey Kasem on American Top 40; this was his only appearance on radio's first nationally syndicated countdown show. In that same year, Watermark chose Owens to replace Murray "The K" Kaufman as permanent host of Soundtrack Of The Sixties, an oldies retrospective show that ran in syndication through 1984. Immediately afterward, he hosted Creative Radio's Gary Owens' Supertracks, which was an oldies retrospective show similar to Soundtrack Of The Sixties, except it presented the fifties, sixties, and seventies.
He was the narrator of Walt Disney World's EPCOT Center pavilion, World of Motion, which operated between 1982 and 1996. His television special was "The Roots of Goofy" which aired from the mid-1980s to the early 1990s.
Owens moved from KMPC to KPRZ-1150AM (also in Los Angeles) in the early 1980s, hosting mornings at the "Music Of Your Life"-formatted station. Owens in the morning and Dick Whittinghill in afternoon drive was an inversion of Owens' KMPC years.
When Roger Barkley surprisingly walked out of the long-running "Lohman and Barkley Show" on KFI in Los Angeles, Owens briefly teamed with Al Lohman for the successful morning commute show. Jeff Gehringer was brought on as producer. The station changed formats to talk and the program ended.
Owens had a hilarious bit part as an emcee for "Pimp of the Year", a dream scene in the 1988 comedy, "I'm Gonna Git You, Sucka!" Owens also co-starred in a number of documentaries about dinosaurs in the 1980s alongside Chicago's Eric Boardman. These documentaries were distributed by the Midwich Entertainment group for the Disney Channel before it went from being a premium pay channel on cable to a standard channel.
Owens guest starred on an episode of "The Super Mario Bros. Super Show!" Owens was the voice narrator on the ABC Saturday morning animated series, Mighty Orbots in 1984.
In the late 1990s, Owens hosted the morning show on the Music of Your Life radio network, where he later had the evening shift and hosted a weekend afternoon show until 2006.
He also announced pre-recorded station IDs for Parksville, British Columbia radio station CHPQ-FM, and for humorist Gary Burbank's long-running afternoon show on WLW in Cincinnati, Ohio (Burbank took his stage name from Owens).
Owens was also the announcer for America's Funniest Home Videos from 1995–1997, the last two years of Bob Saget's hosting tenure, replacing Ernie Anderson.
In 2004, Owens co-wrote a book titled How to Make a Million Dollars With Your Voice (Or Lose Your Tonsils Trying). In his last years, Owens was the promotional announcing voice for Antenna TV, an over-the-air digital network dedicated to classic shows of the past, like Three's Company, The Monkees, Adam-12 and Gidget.
Owens died on February 12, 2015, at age 80 from complications due to diabetes, a condition with which he was first diagnosed at the age of eight. He was survived by his wife of 57 years, Arleta. The couple also had two sons, Scott and Chris Owens. Chris Owens is a respected musician and producer in Hollywood.